Advertising

The account win aims to underscore the agency's strength in blending brand thinking with digital-led execution.

02 Mar 2026 9:19 PM

BKT Tyres assigns its integrated creative and digital duties to Infectious Advertising

The account was won post a multi-agency pitch. 
The Advertising Club X ABBY Awards

02 Mar 2026 3:28 PM

Abbys 2026: New categories revealed, 'Client of the Year' added

There is a change in the computation of 'Creative Agency of the Year' as well.
The program runs between 27 September and 1 October 2026.

02 Mar 2026 10:35 AM

Creative LIAisons 2026: Competition to pick India's reps revealed

Manifest continues its partnership with the London International Awards, giving two young creatives the opportunity to attend the event.
Sarah Dacosta

27 Feb 2026 10:46 AM

Unfiltered: Why do people hate AI ads?

The author claims that artists are going to start claiming loudly and proudly that no AI was used in the making of a film.
This cartoon was first published in our February issue.

27 Feb 2026 10:31 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films has yet another 'futile' conversation with the client.
The revived identity builds on a 71-year legacy while aligning with a fast-evolving marketing landscape.

26 Feb 2026 4:34 PM

The Advertising Club unveils a refreshed brand identity

The new identity has been developed in partnership with brand specialists Landor.
Cindy Rose, CEO, WPP

26 Feb 2026 1:12 PM

WPP announces Elevate28 strategy with focus on GBP 500 million pounds saving, launches WPP Creative

By geography, while most markets degrew, India witnessed growth by 3.8% in the year, with 8.6% growth in the fourth quarter. 
ASCI's greenwashing awareness campaign led by Shraddha Jain (@aiyyoshraddha)

26 Feb 2026 11:26 AM

ASCI launches influencer-led consumer awareness campaign on greenwashing and dark patterns

The greenwashing campaign will educate consumers to ask critical questions around sustainability claims, and the decoding of eco-labels.
A post part of a campaign for the release of Coolie No.1 (2020)

26 Feb 2026 10:27 AM

Opinion: Vernacular memes are taking over India's digital feed

The author states how if brands aren't speaking the language of local jokes, they aren't a part of the conversation, and are noise instead.
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'

The author states how there is a particular fatigue that comes from being constantly addressed.

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Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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