Advertising

The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

31 Jan 2025 1:12 PM

Danone assigns its strategic and creative duties to The Womb

No multi-agency pitch was conducted for this account win. 
MS Dhoni emerged as the most sought-after celebrity among all professions endorsing the highest number of brands in 2024, as per the TAM report

31 Jan 2025 11:43 AM

MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report

Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.
mCanvas TV

30 Jan 2025 11:29 AM

mCanvas introduces mCanvasTV for engaging connected TV ads

The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.
Adesh Mulkalwar

28 Jan 2025 1:21 PM

EssenceMediacom elevates Adesh Mulkalwar

Was manager, e-commerce.

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10 Apr 2025 9:39 AM

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