PepsiCo has awarded its global media mandate to Publicis Groupe, according to reports.

The agency will handle PepsiCo’s media business across more than 200 markets.

According to sources, the win will also see Publicis pull out of the ongoing pitch for the remainder of Coca-Cola’s global media business. Publicis currently handles Coca-Cola's media business in the USA and Canada.

Prior to this, the account was being managed by Omnicom's OMD network. 

PepsiCo has been working with Publicis in India since 2022.