The September 2026 issue of Manifest is now available to purchase.

The cover features an exclusive in-depth interview with Beco's co-founder Aditya Ruia on the current #WarOnWhatsHidden campaign. He reveals the campaign thought and why the branded decided to name Surf Excel and Vim, among other topics.

Also on the front page is the unveiling of the first committee of the Indie Agency Guild. 

The feature story for this month's issue is about India's misleading ads problem. ASCI's Manisha Kapoor; KS Legal and Associates' Sonam Chandwani; brand strategy specialist and founder, Harish Bijoor Consults, Harish Bijoor; and Revant Himmatsinghka (Food Pharmer), discuss whether Indian advertising in the food space operates on an 'innocent until pulled up' model.

Soon after being inducted into the 'Hall of Fame' at the IAA Leadership Awards, Neeraj Roy, MD, Hungama Digital Services, chats with us about the evolution of the media and content, his meetings with Sir Martin Sorrell before selling the agency business to WPP, and shares a message with those who questioned him meriting the award.

Rasna Group's chairperson, Piruz Khambatta, shares the brand's marketing strategy, consumer trends, changing consumption patterns, and how it is looking to expand its portfolio.

Adyasha Roy Tomar, senior director, Leo India, continues with her monthly column, as she writes about the 'death of the dream girl'.

Juju Basu, creative specialist, Sweat Media, has a candid chat on the agency space, while going down memory lane to chat about the Mauka campaign. He explains why he went ahead to launch his agency, versus joining one.

Tarak Bhattacharya, CEO, Mad Over Donuts, and Shraddha Panday, director, content, and founding member, The New Thing, debate about whether Gen Z is buying into the festive playbook brands are selling.

In the podcast, 'Marketing Manifest Stations' hosted by Manasi Narasimhan, Inderpreet Sigh, head - marketing, Birla Paints, discusses the challenges of entering as established category such as paints and build a brand from scratch.

Bo Beiskjaer, chief resource mobilisation and partnerships, UNICEF, discusses the partnership with IAA's India Chapter, the Midline study, and what the advertising industry needs to unlearn.

There's a special focus on Havas Media Network Indiua's push for engineered growth, with messages from Peter Mears, Havas Media Network; Rana Barua, Group CEO India, SEA and North Asia (Japan and South Korea), Havas; Mohit Joshi, CEO, Havas Media Network India.

Roma Singhal, founder and strategy partner, Brandself, writes about how strongest leaders tend to be more the quiet ones.

Ruchi Sharma, founder, and CCO, HumanSense Sri Lanka, also writes on the topic, and whether creative leadership is having a midlife crisis.

Shubhranshu Singh's column continues with him writing about how the strongest titles of the decade will give people a name that's recognises, a person they like and a community they belong to. 

Our partnership with our data partner Boomlet continues with an analysis about how Ravi Kishan became Gen Z's meme of choice.

Vinesh Gadhia, CEO - M&A, Indira IVF Hospital, chats about infertility marketing, patient behaviour, access, affordability, and the future of the sector,  in conversation with Praful Akali, founder and MD, Medulla Communications.

In the 'Her Take' column, Raashi Priya Nahata, writes about whether a brand is ever selling its product alone.

Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, answers our rapid fire questions.

Buy the September issue here.

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