Advertising, 01 Sep 2026

Screengrab from XYXX campaign

01 Sep 2026 12:07 PM

Xyxx pulls men's shapewear out of the shadows

Launches a six-part micro comedy series, conceptualised by 145 East, that turns men's everyday body insecurities into relatable entertainment.
Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.
Manifest's September issue

01 Sep 2026 9:46 AM

September issue of Manifest is out now

In an exclusive chat, Beco's Aditya Ruia unpacks the #WarOnWhatsHidden campaign, while the Indie Agency Guild unveils its new committee.
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Latest Stories

The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X
From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India
Picture courtesy - LinkedIn

22 Oct 2026 12:42 PM

Arun Varghese leaves WPP Media after a decade-long stint
Nike will outfit both teams, their coaches and technical staff, across match play, training and sportswear. 

22 Oct 2026 12:00 PM

Nike and Mumbai Indians enter multi-year partnership beginning in 2027

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