Advertising, 01 Sep 2026

Screengrab from XYXX campaign

01 Sep 2026 12:07 PM

Xyxx pulls men's shapewear out of the shadows

Launches a six-part micro comedy series, conceptualised by 145 East, that turns men's everyday body insecurities into relatable entertainment.
Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.
Manifest's September issue

01 Sep 2026 9:46 AM

September issue of Manifest is out now

In an exclusive chat, Beco's Aditya Ruia unpacks the #WarOnWhatsHidden campaign, while the Indie Agency Guild unveils its new committee.
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Latest Stories

Suryakumar Yadav

12 Nov 2026 1:55 PM

Wobble names Suryakumar Yadav brand ambassador
Itc Savlon's 'We Love Antibiotics' film

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ITC Savlon takes on India's casual love affair with antibiotics
Piyali Chatterjee Konar

12 Nov 2026 10:31 AM

Opinion: From customer satisfaction to customer intelligence - is CX becoming the new growth metric?
Marco Venturelli

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Adfest 2027: Marco Venturelli named grand jury president

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