Advertising, 01 Sep 2026

Screengrab from XYXX campaign

01 Sep 2026 12:07 PM

Xyxx pulls men's shapewear out of the shadows

Launches a six-part micro comedy series, conceptualised by 145 East, that turns men's everyday body insecurities into relatable entertainment.
Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.
Manifest's September issue

01 Sep 2026 9:46 AM

September issue of Manifest is out now

In an exclusive chat, Beco's Aditya Ruia unpacks the #WarOnWhatsHidden campaign, while the Indie Agency Guild unveils its new committee.
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Latest Stories

Abheet Singh Bagga (left) and Chirag Barjatya

21 Sep 2026 1:36 PM

Abheet Singh Bagga exits SuperYou to co-found Enrji with Chirag Barjatya
The studio is designed to allow brands to produce and optimise content across digital and performance channels based on campaign data.

21 Sep 2026 1:26 PM

Dentsu India launches Dentsu Performance Studio for creative-led performance marketing
Karan Yadav

21 Sep 2026 11:27 AM

ISL gets new CEO ahead of 2026-27 season
Kylian Mbappé (left) and Thierry Henry

21 Sep 2026 11:23 AM

On partners with footballer Kylian Mbappé

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The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

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