Advertising, 01 Sep 2026

Screengrab from XYXX campaign

01 Sep 2026 12:07 PM

Xyxx pulls men's shapewear out of the shadows

Launches a six-part micro comedy series, conceptualised by 145 East, that turns men's everyday body insecurities into relatable entertainment.
Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.
Manifest's September issue

01 Sep 2026 9:46 AM

September issue of Manifest is out now

In an exclusive chat, Beco's Aditya Ruia unpacks the #WarOnWhatsHidden campaign, while the Indie Agency Guild unveils its new committee.
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Latest Stories

Kalpesh Patankar

15 Sep 2026 5:10 PM

Kalpesh Patankar joins Publicis Groupe
boAt Crest AI campaign film titled ‘Intelligence Follows My Brother'.

15 Sep 2026 11:38 AM

boAt turns Ravi Kishan's viral ‘gyaan' meme into workplace chaos
Philips' 'Airfryer Matlab Philips' campaign

15 Sep 2026 11:33 AM

Sushmita Sen makes Philips the no-brainer airfryer choice
Rajneet Kohli

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

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The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

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