Media , 28 Mar 2025

New media, including digital platforms and online gaming, grew by 12% in 2024, now constituting 41% of the sector’s revenues.

28 Mar 2025 3:01 PM

Digital advertising surpasses TV in 2024, advancing 17% to INR 802 billion: FICCI - EY report

The report also spotlighted that organised live events grew 15% crossing the INR 100 billion mark for the first time.
L&T Finance announces Jasprit Bumrah as brand ambassador

28 Mar 2025 10:28 AM

L&T Finance ropes in Jasprit Bumrah as brand ambassador

The partnership marks a pivotal step in LTF's ongoing efforts to expand and strengthen its brand presence and engage its customer base.
Havmor's 'Soooo Tasty, You Wanna Havmoorrrr!' campaign

28 Mar 2025 9:57 AM

Havmor signs Tamannaah Bhatia as brand ambassador

To highlight the association, the brand rolled out a campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!"
Toluna is also introducing TolunaID

28 Mar 2025 9:56 AM

Toluna merges Harris Interactive, GutCheck and MetrixLab under one identity

Aims to streamline its value proposition.
Levi's ' 'Easy in Levi's' campaign

28 Mar 2025 9:45 AM

Diljit Dosanjh moves through life effortlessly with Levi's

The campaign features a film that captures Dosanjh in his element, effortlessly navigating his world in Levi’s loose fits.
Apoorva Bapna

28 Mar 2025 9:39 AM

Apoorva Bapna to exit WPP

Follows the departure of Shubha George, who was chief client officer, WPP India.
Here's what Dalbir Singh is doing this week.

28 Mar 2025 9:27 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films questions the caterer's food choices on a shoot.
Picture courtesy: Grok

28 Mar 2025 9:24 AM

Warc reduces growth forecast for 2025 advertising spend by USD 19.8 billion

Advertising to grow at 6.7% instead of the 7.6% projected.
Jaquar's '#ASpaceForYouToJustBe' campaign.

28 Mar 2025 1:08 AM

Jaquar’s fittings craft a sanctuary of indulgent privacy

Conceptualised by Enormous, the campaign comprises two ad films.

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