Havmor Ice Cream has announced the appointment of actor Tamannaah Bhatia as its newest brand ambassador.
Bhatia joins cricketer Hardik Pandya in the brand's ambassafor line-up.
To highlight the association, the brand rolled out a campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!"
Starring Bhatia and Pandya, the campaign showcases playful scenarios where both go to hilarious extremes to claim the last bite— 'because when it’s Havmor, it’s just too delicious to resist.'
Komal Anand, managing director, Havmor Ice Cream, said, “Havmor has always been about indulgence, and we are thrilled to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them embody energy, fun, and an irresistible charm that aligns perfectly with our brand ethos. We anticipate an aggressive and fantastic summer, delivering unforgettable experiences to consumers and making every occasion more special with our delicious and innovative offerings.”
Rishabh Verma, head - marketing, Havmor Ice Cream, said, “Our campaign will take center stage on CTV during IPL, leveraging its premium reach, followed by strong TV, digital, and social media amplification. We’re enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, driving business through exclusive activations. To boost visibility and impulse sales, extensive retail activations with POSM and high-impact OOH placements in key markets will maximize consumer engagement.”