Media , 25 Feb 2025

Ritu Sharda

25 Feb 2025 3:33 PM

Ritu Sharda moves to Pravis

She was previously with Ogilvy as its chief creative officer. 
Surya Balakrishnan

25 Feb 2025 10:56 AM

Unfiltered: Let's sell some goodness

Surya Balakrishnan continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.
Screenshot from the film

25 Feb 2025 10:49 AM

Kotak Mahindra Bank rolls out revamped brand philosophy 

Releases a campaign to showcase the same.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
Investment bankers Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene.

25 Feb 2025 10:03 AM

Hollywood marketing agency Mob Scene gets acquired by India's Connekkt Media

Mob Scene is the the creative marketing agency behind movies such as Avatar, Dune, Fast & Furious, and Barbie, among others.
Mountain Dew's 'Darr Ke Aage Jeet Hai' campaign

25 Feb 2025 9:37 AM

Salman Khan and Hrithik Roshan save the day with Mountain Dew

Conceptualised by Leo, the film takes inspiration from the brand's 'Darr Ke Aage Jeet Hai' philosophy.
The remaining shortlists will be announced on 20 March.

25 Feb 2025 8:46 AM

Spikes Asia 2025: Four shortlists from India

Shortlists for the 'Innovation' category have been announced.

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Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market
The agency aims to redefine Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

02 Apr 2025 11:34 AM

Ather Energy assigns its influncer marketing duties to Hypothesis by OML
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey
Sunita Mohanty

02 Apr 2025 11:23 AM

Sunita Mohanty joins upGrad Enterprise

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The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

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