Media , 25 Feb 2025

Ritu Sharda

25 Feb 2025 3:33 PM

Ritu Sharda moves to Pravis

She was previously with Ogilvy as its chief creative officer. 
Surya Balakrishnan

25 Feb 2025 10:56 AM

Unfiltered: Let's sell some goodness

Surya Balakrishnan continues our monthly Her Take column, in which women producers and directors share their thoughts about the industry.
Screenshot from the film

25 Feb 2025 10:49 AM

Kotak Mahindra Bank rolls out revamped brand philosophy 

Releases a campaign to showcase the same.
Neha Bareja

25 Feb 2025 10:49 AM

Neha Bareja joins Acko Drive

Moves from Acko, where she was senior director - content and influencer marketing.
Investment bankers Greg Bedrosian and Mohit Pareek of Drake Star managed the deal on behalf of Mob Scene.

25 Feb 2025 10:03 AM

Hollywood marketing agency Mob Scene gets acquired by India's Connekkt Media

Mob Scene is the the creative marketing agency behind movies such as Avatar, Dune, Fast & Furious, and Barbie, among others.
Mountain Dew's 'Darr Ke Aage Jeet Hai' campaign

25 Feb 2025 9:37 AM

Salman Khan and Hrithik Roshan save the day with Mountain Dew

Conceptualised by Leo, the film takes inspiration from the brand's 'Darr Ke Aage Jeet Hai' philosophy.
The remaining shortlists will be announced on 20 March.

25 Feb 2025 8:46 AM

Spikes Asia 2025: Four shortlists from India

Shortlists for the 'Innovation' category have been announced.

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Screen grab of Vantara Creamery's AI-generated campaign

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Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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