Mountain Dew has rolled out the film as a part of its 'Darr Ke Aage Jeet Hai' (victory lies beyond fear) campaign, featuring actors Hrithik Roshan and Salman Khan. 

Conceptualised by Leo, the film is directed by Indian film director Ali Abbas Zafar. The film opens with a group of friends enjoying their cable car journey, when suddenly a disaster strikes and the cables snap. As the cable car is tumbling towards a gorge, Roshan and Khan overcome their fear and work together to avert the disaster, signifying that working together can amplify one's courage. 

What we think about it: The film continues to reflect the brand's 'Darr Ke Aage Jeet Hai' philosophy. By drawing on this heritage, the ad feels both familiar and fresh. 

Akankshaa Dalal, category lead, Mountain Dew, PepsiCo India, said, "Mountain Dew embodies fearlessness, and this campaign takes that to the next level by showcasing the power of camaraderie. Courage grows when challenges are faced together, and that’s something our audience truly connects with. Bringing Hrithik Roshan and Salman Khan together for the first time isn’t just about their individual grit—it’s about the exciting energy they create as a team. This campaign is all about pushing limits, embracing challenges, and proving that with the right support, no fear is too big to conquer."

Vikram Pandey, chief creative officer, Leo Burnett, said “Mountain Dew is known for its larger-than-life action spectacle and our latest film brings together not one but two of Bollywood’s biggest action icons Hrithik Roshan and Salman Khan doubling the thrill factor. Rooted in the brand’s iconic philosophy of Darr Ke Aage Jeet Hai, in this new film as Hrithik and Salman find themselves in a high-altitude, edge-of-the-cliff situation, fuelled by Mountain Dew, they turn fear into triumph, proving that fear stands no chance when you stand strong, together reminding audiences that when you have the right mindset—and the right partner—there’s no fear you can’t defeat."