Pravis, a tech-first growth marketing agency, has announced the appointment of Ritu Sharda as its partner and chief creative officer.

She moves from Ogilvy, where she was chief creative officer. In her place, Sujoy Roy and Nitin Srivastava have been appointed.

In her new role, Sharda will lead Pravis’ creative vision, ensuring that brand-building and performance marketing work seamlessly together to solve real brand challenges.

Furthermore, her expertise will be instrumental in reinforcing Pravis’ commitment to creativity as a growth engine in the digital-first era.

Since its launch 18 months ago, Pravis has built an impressive client portfolio, including  Johnson’s Baby, Danone, Voltas Beko, Volvo, Neutrogena, Aveeno Baby, ORSL, PNB Metlife, Canara HSBC Life Insurance, Philips Appliances, Stayfree, and Apollo Tyres. With Sharda leading the creative vision, Pravis aims to position itself to help brands grow—not just by making great ads but by solving real brand problems.  

Vishal Gupta, co-founder, Pravis, said, "Brands have split agencies to manage different parts of the marketing funnel, resulting in lower ownership and agility. At Pravis, we take complete ownership of the entire funnel and tie our remuneration model to brand growth. With Ritu on board, we now have one of the sharpest creative minds ensuring that the power of creativity flows through the entire funnel seamlessly."  

Prashant Sinha, co-founder, Pravis, added, "In a market of sameness, great creativity acts as a force multiplier—driving both brand differentiation and the efficiency of marketing spends. Ritu, with her track record of delivering award-winning, culture-defining work, will ensure that creativity becomes a growth engine, not an afterthought in a digital-first world."  

Sharda said, “Creativity in the digital world is being forced into silos —brand storytelling on one side, performance marketing on the other. But true brand success comes from integrating the two seamlessly. That’s what excites me about Pravis. It’s built to be tech-first, with no silos and a compensation model tied to brand success. This is where I see the future, and I’m excited to build it with them.”

In a career spanning over 24 years, she has also worked with BBDO, Publicis and McCann Worldgroup, among others.