Kotak Mahindra Bank has introduced a new brand philosophy - ‘Hausla Hai Toh Ho Jayega’ (if one has the courage, it will be done). 

With this philosophy, Kotak aims to establish itself as the go-to financial services organisation for the 'aspirational Indian'. 
To marketing campaign for the same consists of a film (above), digital, print, outdoor, and social media.

What we think about it: The new brand philosophy works well for us. The film for the same also does catch the attention of the viewer, however the dreams could be bigger?

Rohit Bhasin, president – head affluent, NRI, business banking and chief marketing officer, Kotak Mahindra Bank, stated, "‘Hausla Hai Toh Ho Jayega’ is more than just a brand philosophy—it’s the first step in a larger movement at Kotak. It reflects the new energy we are bringing to the business and our deep-rooted belief that ambition, when backed by the right financial partner, can create extraordinary outcomes. This is just the start of many bold changes at Kotak that will reshape how we serve the aspirational Indian."

Kedarswamy Ravangave, executive vice president – marketing, Kotak Mahindra Bank, added, "As the first glimpse of our transformation, this is a large-scale, 360-degree campaign with a digital-first approach, designed to integrate seamlessly into the lifestyle of today’s ambitious Indian. From bold storytelling across social and digital platforms to a commanding presence in print, outdoor, and television, ‘Hausla Hai Toh Ho Jayega’ is our way of inspiring confidence and setting the stage for what’s to come. And this is just the beginning."

The film was published on social media on 25 February.