Reliance Industries' Rise Worldwide has partnered with Blast.

Blast works with game publishers like Epic Games, Valve, Riot Games, Krafton and Ubisoft to create esports properties. 
The joint venture's ambition is to attract top tier titles and events in the future in India.

It's formed at a time when India's gamer base is growing. It currently has a base of more than 600 million gamers, 18% of the total gamers globally. It is projected to grow by 19% to reach USD 9.2 billion by 2029 from USD 3.8 billion in 2024. 

This partnership will bring Blast's global esports properties and production techniques to India while co-creating new tournament IPs.

Blast is a European-based esports entertainment company. The properties it works with include Rocket League, Fortnite, Rainbow Six, PUBG, Dota 2 and Counter-Strike 2. 

Robbie Douek, CEO, Blast, said, "India is one of the most exciting and fastest-growing gaming markets in the world, with a rapidly expanding esports audience and appetite for more competitive gaming experiences. By partnering with Reliance, a market leader with unparalleled expertise and reach in India, we have a unique opportunity to elevate the local esports scene to new heights. Blast has a proven track record of delivering world-class tournaments and entertainment for global audiences, and we can't wait to bring that expertise to India. This joint venture will not only help grow the Indian esports ecosystem but also create new pathways for local talent to shine on the global stage.”

Devang Bhimjyani, head, Reliance Sports, said, “We are excited to partner with Blast, which is a leader in conducting world-class esports tournaments globally in partnership with the largest gaming publishers for marquee gaming titles. I welcome Robbie and his team to the Reliance Group. We are very confident that with this partnership, India esports will be able to realise its full potential. With this JV, Reliance will extend its interest in sports into esports and leverage RISE's ability to market and promote sporting events and teams, along with Jio providing its distribution and technology expertise."