Edstead has announced the appointment of Charu Budhiraja as its chief business officer. 

She moves from Warner Bros Discovery where she was creative head. 

In her new role, Budhiraja will lead business strategy, forge key brand partnerships, and drive revenue growth. 

Budhiraja said, “Edstead stands for storytelling with purpose—stories that challenge perspectives, ignite conversations and create real impact. In today’s media landscape, authenticity and depth matter more than ever, and Edstead has built a strong foundation in this space. I’m excited to build on that momentum, foster strategic partnerships, and help scale Edstead’s reach while staying true to its mission.”

Shekhar Bhattacharjee, founder, Edstead, said, “Edstead is driven by the belief that powerful stories can inspire change. Charu’s expertise in branded content and content strategy will be instrumental in amplifying our impact and expanding our reach. Her ability to bridge creativity with business strategy makes her the perfect partner as we take Edstead into its next phase of growth.”

In the past, she has worked with Discovery, Ogilvy, Creativeland Asia, and JWT, among others.