Media , 01 Apr 2026

ygthr. X Safe Space Studios X Nilkamal Homes

01 Apr 2026 4:19 PM

Nilkamal Homes launches Safe Space Studios

Conceptualised in partnership with tgthr., the initiative transforms the retail stores into dedicated content creation spaces for creators.
Rohan Mehta

01 Apr 2026 1:29 PM

Rohan Mehta officially takes on chief transformation officer role at Omnicom Advertising India

Mehta founded Kinnect in 2011, which was acquired by IPG in 2021.
Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Vikas Nair

01 Apr 2026 11:06 AM

Rapid Fire with Vikas Nair

Our series continues with the VP and head-marketing, Century Real Estate Holdings.
super.money's 'No Drama. Only Cashback' campaign

01 Apr 2026 10:50 AM

super.money and Salman Khan cut down the drama around cashback

Conceptualised by Tilt Brand Solutions, the film is part of a larger campaign series that will roll out through the cricket season.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
Sony Sports Network is focusing on the South India market

01 Apr 2026 10:10 AM

Sony Sports Ten 4 Kannada launched

The channel follows the launch of Tamil and Telugu sports channels in 2025.
Shagun Seda

01 Apr 2026 9:56 AM

Shagun Seda exits JioStar

Was SVP and head - marketing creative, strategy and communications.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.

Latest Stories

From left: Ramesh Krishnamurthy, Siddharth Shankar, Geetanjali Bhattacharji and Anil Nair.

10 Apr 2026 11:10 AM

From brand to shelf: Komerz controls the full growth stack
Vaseline's ‘Don't let fakes get under your skin' campaign

10 Apr 2026 11:03 AM

Vaseline enlists a real Nigerian Prince to call out fakes
Sprite's ‘Mint Lagaa' campaign.

10 Apr 2026 10:41 AM

Sprite and Sunil Grover show how to beat the heat this summer
Dalbir Singh celebrating with Manifest.

10 Apr 2026 10:32 AM

Producer's Diary by Dalbir Singh

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Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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