Nilkamal Homes has announced the launch of Safe Space Studios. The initiative transforms Nilkamal Homes stores into dedicated content creation spaces for digital creators.

Conceptualised in partnership with tgthr., the idea comes from a simple insight that for many creators, finding the right place to shoot remains a constant challenge. Despite creating high-quality content for brands, access to safe, well-designed spaces is often out of reach.

The brand has also rolled out a film introducing the new space. 

By keeping their store open after-hours, Nilkamal Homes offers aesthetic, ready-to-shoot spaces for creators free of cost. Anyone who wishes to utilise these spaces can register their interest through an online application process, after which selected creators will be informed of their allotted slots.

Opening its retail space to creators, Nilkamal Homes is giving the creators what they need the most: a professional, aesthetic environment to create. The initiative has kick-started in the brand’s flagship store in Bengaluru and will gradually expand to other cities.

M Parekh, president, Nilkamal Homes, said, “At Nilkamal Homes, designing beautiful spaces that elevate everyday living has always been our focus. With Safe Space Studios by Nilkamal Homes, we wanted to extend that thinking to the creator ecosystem. Creators do so much for brands  today, and they are an important part of our business. This initiative is our way of supporting people we truly value. Safe Space Studios by Nilkamal Homes gives creators the space and support they need to create comfortably.”

Aalap Desai, co-founder and CCO, tgthr., said, “Creators today do so much for brands and culture, yet access to the right environment to create is still limited for many of them. Safe Space Studios by Nilkamal Homes started with a simple thought: what if a brand could give something meaningful back? By collaborating with Nilkamal Homes, we’ve turned a retail space into a creative enabler where creators can focus purely on bringing their ideas to life.”