Experience Commerce has secured the social media mandate for Iconiqa Hotels & Resorts, a lifestyle hotel under the Royal Orchid Hotels Group.

As part of the engagement, Experience Commerce will lead Iconiqa's social media presence across Facebook, Instagram, LinkedIn, and YouTube, shaping a cohesive digital narrative that reflects the brand’s premium positioning, service-first philosophy, design-led sensibility, and technology-forward approach.

The mandate includes strategic social media planning, content-led storytelling, curated digital initiatives, and a lifestyle-led property shoot aimed at strengthening brand visibility and engagement. The agency will focus on building a distinctive, platform-first social presence that drives engagement, builds brand affinity, and positions Iconiqa as a standout name in India’s upscale lifestyle hospitality landscape.

Shibani Malhotra, general manager, Iconiqa Hotels & Resorts, said, “Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen Iconiqa's presence and connect with today’s discerning traveller.”

Bhawana Daga, vice president - growth, Experience Commerce, said, “We are delighted to partner with Iconiqa Hotels & Resorts at a pivotal phase of the brand’s journey. ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.”