Advertising, 01 Apr 2026

Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.

Latest Stories

Ekta Kapoor

04 Jun 2026 11:20 AM

Ekta Kapoor backs Ekatra Jewels as investor
Suzlon Group's refreshed identity

04 Jun 2026 11:10 AM

Suzlon Group announces a rebrand
Divya Rao

04 Jun 2026 11:09 AM

Duolingo English Test names Divya Rao as marketing lead
Kia's partnership runs for three years with the TPL

04 Jun 2026 10:42 AM

'Commercial momentum around women's sports is a very positive shift for the industry overall'

Most Read

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

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