Advertising, 01 Apr 2026

Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
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Siddharth Mehta

11 Sep 2026 5:23 PM

Ulka South appoints Siddharth Mehta
Delhi HC has directed Beco to recall all ads in its 'War on What's Hidden' campaign against HUL's brands.

11 Sep 2026 12:15 PM

HUL vs Beco: Delhi HC restrains Beco's ad campaign against Surf Excel and Vim; calls it disparaging
Spotify's 'Roz ke kaam fun banao, Spotify Chalao' campaign.

11 Sep 2026 11:36 AM

Spotify turns household chores into happy-hour
Dr Sharada

11 Sep 2026 11:15 AM

Opinion: Othering our own

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'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

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