Advertising, 01 Apr 2026

Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
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Latest Stories

Pee Safe's products have begun rolling out in the UK, with further retail and marketplace expansion planned under the partnership with Komerz.

06 Oct 2026 9:34 PM

Komerz to lead Pee Safe's UK and European expansion
Fujifilm team with Rashmika Mandanna

06 Oct 2026 3:00 PM

Fujifilm India signs Rashmika Mandanna as brand ambassador for imaging solutions
mCaffeine's 'By the Blues' campaign.

06 Oct 2026 2:42 PM

Gopi Bhalla and Dharna Durga interrogate mCaffeine's Tarun Sharma over the ‘Goa-scented' lotion
Soham Ghosh under the Fremont Street, home to the world's largest single video screen.

06 Oct 2026 1:55 PM

LIA 2026: AI didn't take my job. It took me to Vegas
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The current committee members

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Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

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'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

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