Advertising, 01 Apr 2026

Roma Singhal

01 Apr 2026 11:08 AM

Opinion: The new-age heroine - beyond empowerment

The author states how the future belongs not to heroes or heroines alone, but to integrated humans.
Experience Commerce X Iconiqa Hotels & Resorts

01 Apr 2026 10:14 AM

Experience Commerce bags social media mandate for Iconiqa Hotels & Resorts

The agency will focus on building a distinctive, platform-first social presence aimed at driving engagement and building brand affinity.
The technology giant is investing in high-production 'micro-dramas' to demonstrate its search tools within a narrative context.

01 Apr 2026 3:16 AM

Google turns MI vs KKR banter into a love story with Ishaan Khatter and Sara Arjun

The campaign comprises a micro-drama series, written by Zoya Akhtar and Reema Kagti's Tiger Baby.
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The offering is aimed at both Sun NXT's existing family audience and younger digital viewers.

21 Aug 2026 3:17 PM

Sun TV Network takes micro-dramas to TV with Sun NXT Shorts
iQOO's 'Your Everyday Now Smarter With AI'

21 Aug 2026 2:51 PM

iQOO helps an intern navigate first-day confusion with AI
Akshay Kumar (left) and Harish Kohli

21 Aug 2026 1:23 PM

Acer signs Akshay Kumar as its brand ambassador
Flipkart and Netflix's Entertainment Ka Pardah campaign

21 Aug 2026 11:14 AM

Netflix and Flipkart transform a window into ‘Entertainment Ka Pardah'

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Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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