Your 5 to 9 routine after your 9 to 5?
Most days, I get home by 9. I’m welcomed enthusiastically by our labrador. I catch up with our daughter, who’s just started school and always has a day full of stories. Dinner is usually something light, often with a rerun of Seinfeld or The Office playing in the background, while I scroll through social feeds. I end the day with a walk with our dog.

A book or show you recently read/watched that you would recommend?
I’m currently watching Tehran.

What wins would you like to celebrate from the last six months or a year, at work or in life?
Building an award-winning team that’s setting benchmarks in real estate marketing. Together, taking a largely regional brand to national forums—challenging category norms and, in many ways, rewriting the rules of how real estate brands show up.

Which industry leader has impacted you the most?
It’s been a combination of influences - the power of storytelling and long-term consistency demonstrated by Piyush Pandey, and Steve Jobs for redefining how technology is positioned.

The biggest development in the A&M industry this month...
The pace at which mainstream, traditional brands have started using AI in TVCs has been faster than I expected. Even though the technology isn’t fully mature yet, brands are clearly willing to experiment—sometimes even at the cost of output quality. Given the time and cost efficiencies AI offers, and a media landscape that no longer allows for long production cycles or excessive budgets, this shift makes complete sense.

An ad film from the previous month that caught your attention?
Not an ad film per se, but one moment that really caught my attention was the unintended branding consequence of the arrest of Venezuela’s Nicolás Maduro by the US. Images of him wearing Nike athleisure shared by Trump circulated globally within minutes. Without any intent, media planning or creative investment, Nike suddenly became part of a high-impact global visual narrative. 

This column was first published in our March issue. Click here to buy a copy or subscribe for six months or a year.