Omnicom Advertising India has announced the appointment of Rohan Mehta as chief transformation officer for the group.

Mehta founded Kinnect in 2011. It was acquired by FCB Group (part of IPG) in 2021. IPG was acquired by Omnicom last year and a leadership team was announced. Chandni Shah, co-founder, Kinnect, was appointed as CEO for Kinnect and 22feet Tribal, while Mehta was handed a group role, which has now been announced through an internal memo.

Mehta will report to Aditya Kanthy, president and MD, Omnicom Advertising India.

His mandate is to strengthen capabilities across Omnicom's ecosystem and identity growth areas. He's also been tasked to create a deployment model to bring clients integrated capabilities such as digital media, influencer marketing, content integration, CRM, SEO/GEO, ORM, tech and emerging formats.