Marketing

Q-comm startups like Zepto, Blinkit, and Swiggy Instamart are giving e-comm giants a run for their money

09 Oct 2024 10:44 AM

The ‘10-minute race’ that’s shaking up India’s marketplace

Our latest issue uncovers the rapid rise of quick commerce platforms that have driven e-comm giants like Flipkart and Amazon into the space.
Bloom by Bold Care

08 Oct 2024 3:55 PM

Bold Care ventures into women’s wellness with Bloom

Aims to offer targeted solutions for specific health issues for women across their life stages.
Sachin Tendulkar for Bank of Baroda

08 Oct 2024 10:35 AM

Bank of Baroda signs Sachin Tendulkar as global brand ambassador

The brand will also be launching its first campaign featuring Tendulkar called 'Play The Masterstroke.'
Currently operational in Hyderabad, Mumbai, Delhi, Pune, Chennai, and Bengaluru.

07 Oct 2024 5:37 PM

Swiggy launches Bolt

Aims to redefine food delivery by offering 10-minute quick meals from over 2,700 restaurants across major cities.
From left: Ankita Thadani, Samantha Prabhu and Akash Valia.

03 Oct 2024 2:19 PM

Samantha Prabhu joins Secret Alchemist as co-founder 

Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach.
Vikrant Massey for Campus Activewear

03 Oct 2024 2:16 PM

Campus Activewear signs Vikrant Massey as brand ambassador

According to the brand, Massey's passion for experimentation and grounded nature perfectly aligns with the values of Campus.
Mary Kom (left) and Sunil Chhetri

03 Oct 2024 1:58 PM

Utkarsh Small Finance Bank teams up with Mary Kom and Sunil Chhetri 

Kom and Chhetri will focus on initiatives such as financial literacy campaigns, product launches, and social media campaigns.
Vicky Kaushal for Reid & Taylor

03 Oct 2024 1:40 PM

Reid & Taylor signs Vicky Kaushal as brand ambassador

According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Janhvi Kapoor

01 Oct 2024 3:03 PM

Aldo renews its collaboration with Janhvi Kapoor for the third year in a row

Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.

Latest Stories

Havas Village in Mexico

23 Jul 2026 11:09 PM

Havas grows by 2.5% in first half of 2026, second-quarter net revenue increased by 3.8%
Clockwise from bottom left: Mahesh Gharat, Ayshwarya Sharma, Joao Camacho, and Tista Sen

23 Jul 2026 8:56 PM

London International Awards 2026: Four from India on the jury
From left: Kumar Chander, Neeraj Khatri and Sumit Keshan

23 Jul 2026 6:49 PM

Wipro Consumer Care & Lighting acquires Good Home and Eva from TTK Healthcare
The FIR was registered on 20 July 2026, at Phirangipuram Police Station in Guntur.

23 Jul 2026 3:40 PM

Andhra Pradesh police arrest one following JioStar complaint over alleged IPTV piracy

Most Read

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

Subscribe

* indicates required