Nivea has announced Samantha Ruth Prabhu as the face of its new Luminous Even Glow range. With this foray into the evolved skincare category, the brand aims to reaffirm its commitment to science-backed skincare solutions for consumers. 

The brand unveiled the skincare range crafted for modern skin needs through a TVC featuring the actor. The film showcases Samantha embracing her skincare journey with confidence, authenticity and care, effortlessly taking charge of her skin.

Geetika Mehta, managing director, Nivea India, stated, “In a country where 37% of people grapple with hyperpigmentation daily, the need for effective skincare solutions is more pressing than ever. As a brand trusted for generations, Nivea remains committed to pioneering science-backed innovations that address real consumer needs. With the launch of the new range, we bring to India a breakthrough formulation powered by our patented Thiamidol technology - designed to visibly reduce dark spots and restore skin’s natural radiance.

She added, “We are also delighted to have Samantha Ruth Prabhu as the face of this launch. Just like Nivea, she believes in embracing one’s true self while striving for the best, making this partnership a natural fit. This launch is more than just a product introduction - it’s a testament to our dedication to combining global expertise with deep local insights, ensuring that skincare is not just effective, but also inclusive and accessible.”