Škoda Auto India has announced the appointment of Ranveer Singh as 'brand superstar.'

The partnership aims to drive forward the brand's entry into new markets in India.

To highlight the association, the brand will soon roll out a film by the end of March.  

Petr Janeba, brand director, Škoda Auto India, said, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai’ (the movie is yet to be released). As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer‘s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”