Marketing

Orry and Karan Johar in the three-film series for Crocs

23 Aug 2024 1:43 AM

Karan Johar and Orry come together with Crocs to create 'Crorry'

Conceptualised by Kulfi Collective, the campaign comprises a series of three films.
Insider's 280 employees will move to Zomato, while there's no physical infrastructure involved in the sale

22 Aug 2024 1:00 PM

Zomato acquires Paytm's ticketing business for INR 2,048 crore

To be part of its District offering that consolidates 'going-out' business, including dining and ticketing for movies and events.
This report provides insights into how brands must adapt to the evolving expectations of Indian consumers.

22 Aug 2024 9:13 AM

Tata Motors tops Havas CX India’s X Index 2024, Apple is second

Indian consumers prioritise personalisation and emotional engagement, cites the report covering 50 brands across nine categories.
Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.
Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.
Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.
Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.
Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Amit Sethiya

12 Aug 2024 2:07 PM

Amit Sethiya exits Syska Group

Was head of marketing.

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