Gulf Oil Lubricants India has announced the appointment of  Aarthy Sridhar as chief marketing officer.

She moves from Unilever after a stint of 13 years, where she was most recently head, wellbeing nutrition, HUL.

Sridhar will report to Abhijit Kulkarni who has recently been appointed as the chief commercial officer.

In her new role, Sridhar will spearhead Gulf Oil's marketing initiatives and brand strategy, driving the company's continued transition towards becoming a marketing-driven organisation.

Ravi Chawla, managing director and CEO, Gulf Oil Lubricants India, said, "We are excited to welcome Aarthy Sridhar to the Gulf family. Her deep FMCG expertise and proven success in brand building align perfectly with our marketing excellence agenda. In today's rapidly changing industry landscape, where customer expectations are continuously evolving, she brings a fresh perspective that will accelerate our transition from traditional industrial marketing to a more dynamic, consumer-centric approach. Aarthy's proven track record in brand architecture, product innovation, and strategic portfolio management will be instrumental in strengthening Gulf Oil's market position and brand equity."

Sridhar said, "I am delighted to begin my journey with Gulf Oil at this transformative time. Gulf Oil's storied heritage combined with its progressive outlook presents immense potential for growth. I look forward to applying my consumer-centric experience to strengthen Gulf Oil's market presence, foster innovation, and build sustainable growth through a comprehensive marketing approach.”

Amit Gheji was serving as the the head of marketing before moving on in 2024.