Bandhan Life Insurance has announced the appointment of Maneesh Mishra as chief product and marketing officer. 

In his new role, Mishra will lead product design, management, and marketing, strengthening the company’s growth and innovation agenda.

Mishra moves from IndiaFirst Life after a stint of eight years, where he was most recently serving as head - sales and product strategy. 

Satishwar B., MD and CEO, Bandhan Life Insurance, said, “We’re thrilled to welcome Maneesh. His deep understanding of product lifecycle management and innovation will be invaluable as we expand our reach and drive customer-centric solutions. With Maneesh on board, we are confident in driving sustainable growth and delivering exceptional value to our customers.”

Mishra added, “I’m excited to join Bandhan Life at this important growth stage. The company’s customer-centric approach and focus on innovation present multiple opportunities to grow. I look forward to collaborating with the team to create long-term value for our customers.”

In the past, he has worked with HDFC Standard Life and ICICI Prudential Life Insurance.