Vikram Solar has announced its partnership with the Kolkata Knight Riders (KKR) for the upcoming season of the Indian T20 Premier League. As the official ‘clean energy advocate’ of KKR, the Indian solar module manufacturer aims to harness the sport’s unparalleled influence to drive awareness and action towards a sustainable future.

As part of this collaboration, the Vikram Solar logo will be featured on the KKR team jersey, signifying a commitment to cleaner energy solutions.

With cricket acting as a catalyst for widespread public engagement, Vikram Solar aims to amplify climate consciousness, making solar energy adoption a mainstream conversation. By leveraging KKR’s fan base, the partnership seeks to bridge the gap between advocacy and action, inspiring individuals and businesses to embrace renewable energy solutions.

Gyanesh Chaudhary, chairman and managing director, Vikram Solar, shared, "As Vikram Solar steps into the twentieth year of pioneering innovation in the renewable energy sector, we are proud to partner with Kolkata Knight Riders — a team that embodies passion, resilience, and excellence, values that resonate deeply with us. As a homegrown brand with strong roots in Kolkata, this collaboration presents a powerful opportunity to drive greater awareness and accelerate the adoption of solar energy across India. Through this association, we aim to inspire a shift toward solar adoption, empowering individuals and businesses to be part of a greener, more sustainable future."

Venky Mysore, CEO, Kolkata Knight Riders, said, "At Kolkata Knight Riders, we believe in the power of sports to drive meaningful change, and our partnership with Vikram Solar for the upcoming season is a step in that direction. Cricket has an unparalleled ability to connect with millions, and through this collaboration, we aim to inspire greater awareness about sustainable energy solutions and practices. This partnership is not just about the game — it’s about leveraging our collective influence to encourage positive environmental impact and champion a more sustainable tomorrow.”