Marketing

Diana Penty

12 Sep 2024 5:01 PM

The Body Shop partners with Diana Penty

Rolls out a campaign featuring Penty to showcase its vitamin c skincare range.
Saumya Rathor

12 Sep 2024 12:33 PM

Collaboration with Huemn reflects our desire to offer something new and memorable: Saumya Rathor

PepsiCo India’s category lead for potato chips discusses the Huemn collaboration, experiential marketing and consumer-centric innovations.
This is the second whitepaper the companies have worked on together.

12 Sep 2024 10:36 AM

Only 37% marketers believe their business can deliver creative excellence: WARC whitepaper

71% of them have the ambition to deliver creative excellence but they don't believe the business has the capabilities to support it.
JK Super Cement unveils a new brand identity

11 Sep 2024 3:22 PM

JK Super Cement signs Jasprit Bumrah as brand ambassador

Alongside the partnership, the brand has also revamped its identity.
Archana Agarwal (left) and Santosh Mishra

11 Sep 2024 3:05 PM

Brand safety cannot be a ‘one-size-fits-all’ approach: ISA panel

The session emphasised the need for continuous monitoring and refinement of strategies to ensure ad placements align with a brand’s values.
Ashwin Moorthy

11 Sep 2024 2:10 PM

Godrej Consumer Products elevates Ashwin Moorthy

He was head of marketing, chief marketing officer.
From left: Shreya Godani, Chintan Soni, Gautam Surath, Shashi Udyavar and Tejas Apte.

11 Sep 2024 10:19 AM

Brands need a first-party data strategy as consumers demand clear value for engagement: ISA panel

At ISA's Media Charter, a panel highlighted the importance of first-party data, personalised communication and improved business returns.
The Body Shop

09 Sep 2024 11:12 PM

Auréa acquires The Body Shop

Aims to revive and reclaim the brand's global position in the ethical beauty sector.
Jahnvi Kapoor for Acer

09 Sep 2024 6:43 PM

Acer signs Janhvi Kapoor as brand ambassador

Through this partnership, the brand aims to highlight how it can seamlessly integrate into modern Indian lifestyles.
Katrina Kaif for Xiaomi India

06 Sep 2024 4:47 PM

Xiaomi India signs Katrina Kaif as brand ambassador

Through this association, the brand aims to strengthen its connection with consumers and reinforce its position as a preferred choice.

Latest Stories

From left to right: Rohit Ohri, Chandan Mendiratta,  Ajay Kakar, Raj Kamble and Harsh Deep Chhabra.

22 May 2026 4:46 PM

Manifest at Goafest 2026: Day three highlights
Surjo Dutt

22 May 2026 11:19 AM

Surjo Dutt gets additional role at Dentsu Creative Webchutney
Vaidehi Nerkar

22 May 2026 10:56 AM

Goafest 2026: From the view of a first-timer
Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required