The organisers of Cannes Lions International Festival of Creativity have announced Apple as the 2025 Creative Marketer of the Year. 

Given annually since 1992, the award is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time. This is the second time Apple has won this award. 

Tor Myhren, vice president - marketing communications, Apple, will collect the award on 20 June during the festival which kicks off on 16 June.

Tor Myhren, vice president, marketing communications, Apple, said, “We are incredibly grateful for this honor, which highlights the passion and creativity of an extraordinary team. Apple has always existed at the intersection of liberal arts and technology, and we work hard to channel our creativity into content that will inspire our users to unlock their own.”

Simon Cook, CEO, Lions, said, “Apple has fostered a culture that prioritises creativity and innovation, and that shows up in its deep understanding of meaningful marketing. As part of its culture, it’s clear that Apple’s leadership encourages the kind of thinking necessary to create marketing content that connects with people in a uniquely emotional way. This honour is about recognising those marketers who are being bold, brave and pushing boundaries – and Apple continues to do this in spades.”