Marketing

Decathlon and Zepto collaboration

06 Sep 2024 4:14 PM

Decathlon and Zepto announce strategic partnership

Collaborate to bring Decathlon’s sporting goods catalogue to consumers' doorsteps 'in ten minutes'.

Imperial Blue's sales have steadily declined since their 2019 peak, despite selling 22.8 million nine-litre cases in 2023.

06 Sep 2024 11:06 AM

Pernod Ricard to pour out Imperial Blue, taps Goldman Sachs for INR 5,000 crore sale

With declining sales and "Men Will Be Men" under scrutiny, the spirits seller plans to sell Imperial Blue and focus on premium brands.

Anupam Aashish

06 Sep 2024 10:52 AM

Anupam Aashish joins RP Sanjiv Goenka Group

Was with ABP Group where he served a stint of over 14 years.

Picture courtesy: LinkedIn

04 Sep 2024 9:45 AM

Sonia Huria moves on from Amazon Prime Video

Was heading communications across Asia Pacific.

Manushi Chhillar

03 Sep 2024 4:02 PM

Geetanjali Homestate signs Manushi Chhillar as brand ambassador

Through this association, the brand aims to reiterate its commitment to cater to the changing needs of modern homebuyers.

Jaimit Doshi

03 Sep 2024 2:11 PM

Jaimit Doshi joins Lenskart

Moves from Aditya Birla Sun Life Insurance, where he was chief technology, digital marketing officer - driving transformation.

Manifest speaks to industry experts to find out what is it that stops advertising from portraying stereotypical portrayals

03 Sep 2024 9:22 AM

Does advertising need to rewrite gender rulebooks?

In the latest issue of Manifest, we delve into what keeps advertising from breaking free of stereotypical portrayals.

Harshit Sahni

02 Sep 2024 11:31 AM

Warner Bros. Discovery elevates Harshit Sahni

He has been with the Discovery network since 2016.

Manifest's September issue cover

31 Aug 2024 12:50 PM

Get the September issue of Manifest

Manifest turns half a year old and celebrates it with a power-packed issue.

This adds to Emami's Fair and Handsome offering in the male grooming category. 

31 Aug 2024 12:05 PM

Emami acquires The Man Company

Converts its 50.4% stake to 100% ownership.

Subscribe

* indicates required