Marketing

For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.
Samantha Ruth Prabhu

08 Oct 2025 10:59 AM

Samantha Ruth Prabhu is now the face of Joyalukkas

The association will soon come alive through an integrated global campaign featuring Prabhu.
Strategy is at crossroads, according to marketing strategists worldwide

07 Oct 2025 7:17 PM

Globally 80% strategists believe strategy must adapt to remain relevant: Warc report

62% say strategy is treated as expendable when there are budget constraints, according to the 'Future of Strategy 2025' report.
For brands, MNY Look Studio shows how AR can create immersive, culturally relevant campaigns that engage consumers on social platforms while driving commercial impact.

07 Oct 2025 3:22 PM

Maybelline New York and Snapchat launch ‘MNY Look Studio' to redefine festive beauty in India

The AR-powered experience lets users explore, experiment, and share personalised makeup looks inspired by Indian festivals.
The husband-wife duo aim to showcase the emirate's culture, attractions, and experiences. Singh has been Experience Abu Dhabi's brand ambassador since 2023.

07 Oct 2025 1:06 AM

Deepika Padukone joins Ranveer Singh as brand ambassador for Experience Abu Dhabi

Padukone will be featured in upcoming campaigns showcasing the emirate's experiences and Diwali offerings.
Pantaloons onboards Samantha Ruth Prabhu as its first-ever brand ambassador

06 Oct 2025 3:53 PM

Pantaloons names Samantha Ruth Prabhu as brand ambassador

Unveils festive campaign ‘Spark Your Imagination' featuring the actor.
Sonakshi Sinha

06 Oct 2025 10:44 AM

Sonakshi Sinha is now the face of MMTC-PAMP

The brand has rolled out a campaign featuring Sinha to highlight the association. 
Mouni Roy

03 Oct 2025 11:18 AM

Ivana Jewels signs Mouni Roy as brand ambassador

Rolls out its first TVC featuring Roy as part of this association.
Galderma India names Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby

01 Oct 2025 5:01 PM

Galderma India onboards Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby

The skincare brand has launched a campaign ‘Parenting ki Nayi Parampara' with the couple to champion the cause of co-parenting in India.
Shaifali Gautam (left) and Manasi Narasimhan

30 Sep 2025 4:30 PM

Marketing Manifest Stations with Manasi: Episode eight

Shaifali Gautam, CMO, CaratLane, discusses shifting trends in India's gold and diamond jewellery market.

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