Bentley Motors has announced the appointment of actor Priyanka Chopra Jonas as its global brand ambassador.

The announcement is accompanied by a new campaign, launching soon, with a complementary ad film due to be premiered in the coming weeks, in which Chopra speaks candidly to camera about her life, career and creative outlook, alongside a suite of photography. 

Chopra joins Bentley’s growing roster of global ambassadors, including co-creative directors Greg Williams and Mai Ikuzawa, who were appointed by the brand in September last year.  

Shot in an authentic, documentary style, the new film captures an intimate, conversational exchange between Chopra and Williams, offering a more personal insight into her life and creative outlook. Filmed at Sony Studios, Los Angeles, Chopra voices her love for being on set and the creative magic that can occur during a day’s work as a performer and producer, with a Bentley Continental GT subtly integrated throughout.

Ben Whattam, marketing director, Bentley Motors, said, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”