Marketing, 23 Aug 2024

Gautam Eunny

23 Aug 2024 5:07 PM

AJAX Engineering appoints Gautam Eunny as chief marketing officer

Moves from Pidilite after a seven-year long stint where he served as the senior vice president- sales and BD. 
Greishma Singh

23 Aug 2024 1:41 PM

The Coca-Cola Company elevates Greishma Singh

Was vice-president, customer and commercial leadership.
Rohit Jawa at the IndIAA Awards

23 Aug 2024 9:22 AM

HUL’s Rohit Jawa on India’s advertising evolution and creativity’s role in brand success

At the ninth edition of the IndIAA Awards, HUL's CEO and MD delivered a keynote on mastering the current marketing landscape.
Orry and Karan Johar in the three-film series for Crocs

23 Aug 2024 1:43 AM

Karan Johar and Orry come together with Crocs to create 'Crorry'

Conceptualised by Kulfi Collective, the campaign comprises a series of three films.

Latest Stories

The updated brand identity features a striking purple colour while still incorporating the cursive logo that resembles the founder Pirojsha Godrej’s signature.

28 Nov 2024 6:14 PM

Godrej Enterprises Group rebrands its brand identity
Rohit Sharma

28 Nov 2024 5:38 PM

ixigo Trains appoints Rohit Sharma as brand ambassador
From left: Neha Ahuja, Raja Ganapathy and S Subramanyeswar (Subbu).

28 Nov 2024 11:42 AM

'The younger audience buys into the experience first and the brand later’ 
Aditya Tandon

28 Nov 2024 11:40 AM

Aditya Tandon moves on from Network 18

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Cricketers M.S. Dhoni, Virat Kohli and Sachin Tendulkar topped the celebrity brand endorsers ranking

26 Nov 2024 4:09 PM

Virat Kohli, MS Dhoni, and Sachin Tendulkar top ‘Brand Endorser 2024’ list: Report
Bianca Guimaraes

26 Nov 2024 12:22 PM

Ideas can be reused again in different parts of the world: Bianca Guimaraes
Picture Courtesy: PepsiCo

25 Nov 2024 10:17 AM

The design dilemma: Are brands overlooking their visual power?
Adyasha Roy Tamar (left) and Mayur Hola

21 Nov 2024 10:59 AM

Adyasha and Mayur's blog: Influencer nation

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