Crocs has rolled out a campaign featuring Karan Johar and Orry.

Conceptualised by Kulfi Collective, the campaign comprises a series of three films. Highlighting the power of personalisation, the campaign showcases how anyone can create a unique pair for themselves at Crocs that exhibit their personalities. The films follow fun interactions between the two that lead up to them building 'Crorry' - the ultimate pair of Crocs for Orry.

What we think about it: Celebrating personal style and self-expression, the campaign follows a quirky and witty narrative. The duo's fun banter and the mystery element in the films keep the audience hooked. The campaign successfully integrates the star power with practical product insights to craft a compelling story.

Yann Le Bozec, marketing vice president, Crocs ROW and Hey Dude International, said, "At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity."

Mitali Sharma, vice president- production, Kulfi Collective, said, "We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style."