Marketing, 07 Aug 2026

Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India

The move marks the company's next phase of expansion, with future home products and large appliances to launch under the Mijia brand.
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

The deal combines audience measurement and media verification, with closure expected in Q1 2027.
Siddharth Purohit and Manasi Narasimhan

07 Aug 2026 8:18 AM

Marketing Manifest Stations with Manasi: Episode 17

Siddharth Purohit, co-founder, Aazol, discusses his transition from management consulting to building a purpose-led food brand.
Latest Issue Banner

Latest Stories

From left: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, and Hephzibah Pathak

23 Oct 2026 9:52 AM

Celebrating Piyush Pandey: Team Ogilvy's 'untold secrets'
Cred Foundation's 'Look Beyond The Obvious' campaign.

22 Oct 2026 5:44 PM

Cred gets Disha Patani to reveal what bills don't
AnyMind operates through a BPaaS model that combines proprietary technology with local operations teams.

22 Oct 2026 1:38 PM

AnyMind Group enters US market, sets up operations in Los Angeles
The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X

Most Read

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

Subscribe

* indicates required