Manifest Media Staff

Abhishek Singh (on screen) and Shibani Gharat.

20 Mar 2025 10:43 AM

For AI in India, we don’t feel the need for stringent regulations like the EU: Abhishek Singh

The additional secretary of the Ministry of Electronics and Information Technology emphasised balancing AI creativity with ethics.
Eurogrip Tyres' “Enjoy Every Turn” campaign

20 Mar 2025 10:43 AM

MS Dhoni reveals ‘what’s next’ through Eurogrip Tyres

Conceptualised by Tilt Communications, the campaign offers the insight that every turn in life's journey is full of new possibilities.
From left: Tanu Banerjee, Kunal Guha, Sameer Chugh, Mary K Engle, and Chandradeep Mitra.

20 Mar 2025 10:36 AM

‘Labelling every AI-generated ad risks disclosure fatigue and causes an implied truth effect’

A panel emphasised the need for AI regulation that protects consumers without hindering innovation at ASCI's Summit.
Panel discussion titled, ‘Man 2.0 - Navigating the Traps’ at ASCI's Global Adda summit

20 Mar 2025 9:22 AM

Redefining the ‘mard’ in masculinity and advertising: Panel

A discussion at ASCI's Global Adda summit delved into the complexities of masculinity and its intersections with popular culture and media.
The agency’s Bengaluru wing will be responsible for this account win. 

19 Mar 2025 12:09 PM

LivWell assigns its digital duties to Grapes Worldwide 

No multi-agency pitch was conducted for this account win.
Shivam Puri (left) and Praful Akali

19 Mar 2025 10:26 AM

Don't expect consumer habits to change overnight

In conversation with Shivam Puri, managing director and CEO, Cipla Health.
Atlys campaign

19 Mar 2025 10:15 AM

Atlys gives one’s Euro-dream the stamp of ‘on-time Schengen visa’ approval

The film reminds viewers that the journey toward a European holiday should be as enjoyable as the destination itself.
CCI raids GroupM, Dentsu, and IPG over price collusion.

18 Mar 2025 4:43 PM

CCI raids GroupM, Dentsu, and IPG over price collusion

The raids were conducted against the agencies in around 10 locations in Mumbai, New Delhi, Gurugram over allegedly fixing ad rates and discounts.
The film released on 18 March.

18 Mar 2025 4:22 PM

Goibibo helps Rishabh Pant get back at Sunil Gavaskar

The ad film sees a role reversal between Gavaskar and Pant, following the former lashing out at the latter during an India-Australia match.
From left: Lana Senaoui, Vikramaditya Motwane, Hrithik Roshan, Zoya Akhtar, Lijo Jose Pellissery and Seb Edwards

18 Mar 2025 3:11 PM

Good Ads Matter Awards 2025: First set of directors jury revealed

Entries in phase one close on 31 March.

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