Manifest Media Staff

Satbir Singh (left) and S Subramanyeswar

14 Aug 2026 11:14 AM

Perspectives: The future of Cannes Lions

With entries for the awards falling from more than 43,000 in 2016 to around 20,000 a decade later, we analyse the future of the festival.
Shopsy's ‘Khelo. Jeeto. Shopsy Karo' campaign

14 Aug 2026 10:53 AM

Shopsy brings a gaming twist to every shopping experience

The campaign comprises a film.
Lavie Sport X Team Pumpkin

13 Aug 2026 3:29 PM

Lavie Sport appoints Team Pumpkin for social media

The agency will lead social media management for the brand, developing content that highlights the brand's functional design language.
redBus' 'Freedom Bottle' campaign.

13 Aug 2026 2:40 PM

redBus turns a bottle of water into a symbol of freedom for women travellers

The campaign comprises an ad film to highlight the company's Travel Equal initiative.
Sony Liv's 'Har Screen Par Cricket, Sony Ke Saath' campaign

13 Aug 2026 2:03 PM

Sunil Grover declares war on workplace cricket viewing, but Sony Liv knows fans will find a screen

The campaign comprises an ad film conceptualised by Sweat Media for Sony Liv's upcoming cricket calendar.
The Brand Footprint India 2026 report by Worldpanel by Numerator ranks 427 FMCG brands across sectors.

13 Aug 2026 12:11 PM

Parle retains India's most chosen in-home FMCG crown for 14th year; Britannia leads OOH: Kantar

Amul broke into the OOH top five for the first time, as FMCG brand choices in India grew 5.1% in 2025, says the Brand Footprint 2026 report.
Krithi Shetty

13 Aug 2026 11:47 AM

Indriya appoints Krithi Shetty as brand ambassador for southern markets

The Aditya Birla jewellery brand has also unveiled its Varalakshmi campaign, featuring Shetty in a film centred on festive gifting.
From left: Ria Chopra, Varun Duggirala, Nitanshi Goel, Prakash Subramanian, Aarti Samant and Yagnesh Ravi

13 Aug 2026 11:13 AM

Views and reach are very important, but brands need to be in the inner circles: Aarti Samant

A panel at Snap Inc. and GWI's festive research launch explored Gen Z's increasingly community-led, always-on shopping journeys.
Bingo!'s 'Har Mad Problem Ka Mad Solution' campaign

13 Aug 2026 10:58 AM

Bingo! seals a peace deal and ends a war with just one bite

Conceptualised by Tonic Worldwide, the campaign comprises a film.
Vikas Gupta

12 Aug 2026 7:22 PM

Vikas Gupta to join Himalaya

He will take charge of the brand's India business from 23 September 2026.
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