Advertising, 31 Jan 2025

The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

31 Jan 2025 1:12 PM

Danone assigns its strategic and creative duties to The Womb

No multi-agency pitch was conducted for this account win. 
MS Dhoni emerged as the most sought-after celebrity among all professions endorsing the highest number of brands in 2024, as per the TAM report

31 Jan 2025 11:43 AM

MS Dhoni tops celebrity ranks with maximum brand endorsements in 2024: Report

Celebrities sustained their influence, endorsing over 25% of all ads aired last year, as per TAM AdEx's celebrity endorsements report.
February 2025's cover page

31 Jan 2025 11:06 AM

February issue of Manifest is now out

We analyse whether telemarketing is a boon or a bane, Q&As with industry leaders, effectiveness of campaigns like PVMA, and a lot more...
Here's what the founder of Kiss Films is doing this week.

31 Jan 2025 8:59 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films is left perplexed after a conversation with a creative.
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