Danone has announced the appointment of The Womb as its strategic and creative partner. 

With this partnership, the global food and beverage company aims to enhance its presence in the competitive Indian toddler nutrition market.

The Womb will be instrumental in developing engaging narratives and effective communication strategies for Danone India’s toddler nutrition brands. 

No multi-agency pitch was conducted for this account win. 

Sriram Padmanabhan, director of marketing, Danone India, said, “India is crucial for Danone’s growth. We sought a partner that could offer impactful strategic insights beyond traditional advertising. I’m confident this collaboration will strengthen our position in the toddler nutrition sector.”

Heval Patel, chief operating officer, The Womb, added, "We’re excited to join forces with Danone India on this transformative challenge, aiming to make Danone synonymous with the toddler nutrition category. Through compelling storytelling, we’ll showcase the brand’s unique value propositions  and strengthen its connection with parents.”