The February issue of Manifest is now available to purchase. 

After our best-selling January issue, Manifest's February issue cannot be ignored.

The lead-feature looks into the 'menace' of telemarketing with experts discuss why brands are still investing in this technique of marketing. 

Given the recent Puma (PVMA) and Coors campaigns we decode why brands are looking at 'error-based' advertising. 

We have Q&As with FanCode's co-founder, Yannick Colaco, Dentsu Creative's CEO, Amit Wadhwa, Emami's vice chairperson and wholetime director, Mohan Goenka, in the 'media', 'creative' and 'marketing' categories respectively. 

Harvard Business School's Dr Sunil Gupta chats about AI and all things digital, while explaining how the former will impact the creative and marketing industry and also lists the next big digital disruption.

Further, there's a Q&A with art influencer Shalini Passi whose popularity grew after her appearance on the Netflix show Fabulous Lives vs Bollywood Wives.

In the lead up to Valentine's Day we ask industry leaders about why they love their job and what makes it so special. 

McCann World Group's Adyasha Roy and Swiggy's Mayur Hola continue with their monthly candid chats - this time showcasing their love for the advertising and marketing industry.

MullenLowe Lintas Group's S Subramanyeswar and Underdog's Vistasp Hodiwala chat about how agencies can retain talent better, as we wonder whether independent agencies are better at the same.

We also analyse the Coldplay-Jasprit Bumrah 'love affair' and how it falls under the category of 'acts, not ads'.

Read about this and more in our February issue, which can be bought here.

For a one-year subscription, use the below link. 

We also have a six-month subscription. Get it here. 

For any subscription-related queries email nishika@manifest-media.in.