Advertising, 04 Mar 2025

FCB India and Dulcoflex

04 Mar 2025 2:22 PM

Dulcoflex assigns its creative duties to FCB India

The account was won post a multi-agency pitch and will be managed from FCB India's Mumbai office.
Devang Shah (left) and Hemant Kshirsagar

04 Mar 2025 12:58 PM

Dentsu India appoints Devang Shah and Hemant Kshirsagar

Shah moves from Gabriel & Co., whereas Kshirsagar's last full-time stint was at Bain & Company.
The Marcom Avenue X Studds

04 Mar 2025 12:49 PM

Studds appoints The Marcom Avenue for creative

Account was won following a multi-agency pitch.
Pepsi's print ad

04 Mar 2025 11:37 AM

Pepsi takes the cola wars to print, with a full-page ad in TOI (updated)

Takes on Coca-Cola's 'Half Time' campaign with a creative conceptualised by Havas Creative India.
Josy Paul (left) and Gautam Surath

04 Mar 2025 10:22 AM

Is traditional mentorship in agencies fading away?

In our March issue, we explored the shift in advertising mentorship and if AI is replacing agency heads as creative mentors.
R/GA was formed in 1977 and acquired by IPG in 2001.

04 Mar 2025 9:09 AM

R/GA returns to independent status as it exits IPG

Los Angeles-based private equity firm Truelink Capital partners with the agency.
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