The Marcom Avenue has secured the creative mandate for the social media and production management of Studds and SMK. 

The account was won following a multi-agency pitch. 

As per the mandate, the agency will oversee various services including high-impact content creation, live video production, online reputation management, social media, influencer engagement, and performance marketing. 

Through this collaboration, the agency will also work on online reputation management to ensure that both brands maintain a strong, positive digital image, reinforcing their reputation for trust, quality, and safety.

Divanshi Gupta, director, The Marcom Avenue, said, “This win marks an exciting chapter for The Marcom Avenue as we continue to push boundaries in the world of social media management. We’re thrilled to partner with STUDDS and SMK, two of global’s most recognised helmet brands, and are eager to bring innovative, high-quality content to their audiences. Our team is committed to driving not only brand awareness but also tangible sales through a mix of creative content and data-driven marketing strategies.”

Hemlata Sagar, general manager, head - sales and marketing, STUDDS and SMK, said, “We believe in the power of digital marketing to reach our customers, especially the younger, tech-savvy generation who are making more informed purchasing decisions. With The Marcom Avenue’s proven expertise in content creation and influencer management, we are confident that this partnership will significantly boost our engagement with existing customers and attract new ones. The agency’s creative approach aligns perfectly with our vision for the future of the brand.”