Dentsu India has announced strategic appointments to bolster its Customer Experience (CXM) practice, reinforcing its commitment to accelerating growth for clients with innovative, integrated solutions.

Devang Shah joins as chief business officer, consumer, industrials and commerce, while Hemant Kshirsagar takes on the role of chief business officer, financial services and fintech.

Shah moves from Gabriel & Co., where he was vice president of digital marketing and commerce. 

As for Kshirsagar his last full-time stint was with Bain & Company, where he was senior manager - FS and fintech consulting. 

In their new roles, Shah will lead the non-BFSI segment, focusing on client relationships and overall growth. He will also expand the network’s presence in the luxury and precious jewellery sectors.

Bringing decades of expertise, Shah and Kshirsagar will play key roles in expanding CXM capabilities and enhancing delivery excellence. They will collaborate across the network to deliver integrated solutions that tackle complex business challenges and drive measurable results through marketing, technology, and consulting.

Harsha Razdan, CEO, South Asia, dentsu, said, “At dentsu, we're driven by the mission to create real growth for our clients by tackling their most complex challenges. Devang and Hemant bring the strategic vision and deep industry expertise needed to accelerate this journey. Their leadership will be crucial in expanding our CXM capabilities and enhancing our customer experience impact across all practices and expertise. I am confident that they will empower our clients to grow, acquire, and retain customers more effectively by harnessing the full potential of our integrated solutions in an ever-evolving marketplace.”

Shah said, “Dentsu’s ambitious vision and integrated approach to marketing, technology, and consulting present an exciting opportunity to drive industry-leading solutions. I look forward to helping brands navigate an ever-evolving marketplace.”

Kshirsagar added, “I am excited to join dentsu and look forward to leveraging our expertise in financial services, technology, and integrated marketing to deliver accelerated growth and unlock new opportunities for our financial services clients.”

Shah has over 18 years of experience and has worked with KPMG India and Nokia, among others. Whereas, Kshirsagar, with 17 years of experience, has also worked with EY and PwC India, to name a few.