FCB India has bagged the creative mandate for Dulcoflex, a global brand in digestive health. 

As part of this mandate, the agency will drive integrated marketing campaigns to reinforce Dulcoflex's leadership in the laxative category and expand its relevance among Indian consumers.
 
The account was won following a multi-agency pitch and will be managed from the agency's Mumbai office.
 
Nupur Gurbaxani, director - brand and innovation, Sanofi Consumer Healthcare, India, said, "Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India, part of IPG Group. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple it should be. We look forward to creating impactful narratives that educate and engage our audience."
 
Ashima Mehra, CEO of FCB India, added, "We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category."