Sports marketing, 28 Jan 2025

60% of respondents are confident in Battlegrounds Mobile India’s (BGMI) continued dominance. Among potential challengers, 70% identified Free Fire as the strongest contender, followed by Valorant (20%).

28 Jan 2025 10:39 AM

Growth in e-sports revenue pegged between 10-25% this year: Report

The report by AFK Gaming also cited reduced brand spending on the medium as a challenge.
Steve McManaman

28 Jan 2025 10:37 AM

Negativity on social media is not good for anybody: Steve McManaman

The former LFC player was in Mumbai as part of a Standard Chartered event. He spoke with us regarding social media trolling and more...

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Havas Play was the title partner for the first edition of Manifest Play.

10 Apr 2025 9:39 AM

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While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

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Why are marketers doubling down on print?

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