Myntra has rolled out a campaign #FashionWithCaution, featuring actors Ranbir Kapoor, Tripti Dimri and Sushant Singh.

Conceptualised by Tilt Brand Solutions, the campaign comprises four films, with two yet to be released. Both films follow the signature style of a crime show.

Set in a movie theatre, the first film features Singh, adopting his signature crime-reporting approach, informing the audience that, despite the film’s box-office success, the theatre experienced financial losses. This unfortunate outcome is due to Dimri’s breathtaking fashion sense—so overpowering that it leaves the audience in such awe, some literally fainting when she enters.

The second film, starring Kapoor, follows the same storyline wherein Kapoor's airport look leaves people in shock with some even dropping their luggage onto others in their astonishment.

What we think about it: The crime-reporter-style storytelling is fun to watch and the narrative of the film feels fresh. It's a good mix of humour and creativity. 

The campaign was published on social media on 24 January.