Sports marketing, 26 Mar 2026

The race has already sold out, with over 8,200 participants expected to compete.

26 Mar 2026 8:16 PM

Ultrahuman signs on as title partner for Hyrox Bengaluru

Partnership brings together fitness, technology, and community as Hyrox expands its India footprint.
Yami Gautam Dhar for CaratLane

26 Mar 2026 2:28 PM

CaratLane signs Yami Gautam Dhar as its brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Heera Har Heere Ke Liye', featuring the actor.
Pepsi Football Nation

26 Mar 2026 11:28 AM

Pepsi launches Pepsi Football Nation

Rolls out a campaign featuring footballers David Beckham, Vini Jr, Alexia Putellas, Florian Wirtz, and Lauren James.
Zydus Wellness taps Milind Soman for Glucon-D Recharge

26 Mar 2026 11:18 AM

Zydus Wellness taps Milind Soman

Forays into performance hydration segment with the launch of Glucon-D Recharge.
Adhira & Appa taps Shruti Haasan and Murali Sharma

26 Mar 2026 11:01 AM

Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors

The association aims to strengthen its vision of building a café brand that blends tradition with a modern touch.
Harshada Menon

26 Mar 2026 10:48 AM

Harshada Menon returns to Ogilvy

Was executive creative director, DDB Mudra Group.
Mumbai Indians' campaign

26 Mar 2026 10:44 AM

Mumbai Indians tries to build the 'family feeling'

The campaign consists of three films featuring Hardik Pandya, Rohit Sharma and Surya Kumar Yadav respectively.
Samir Dixit

26 Mar 2026 10:24 AM

Opinion: The advertising industry's fatal flaw - did it commoditise itself to self-decline?

The author states what the advertising industry can learn from public relations, to make sure it doesn't become the next 'Kodak'.
Sundeep Chugh

26 Mar 2026 10:13 AM

'For the next 12-18 months, OVS' intent is to present a strong global Italian flagship identity'

Sundeep Chugh, managing director, OVS India, on its India playbook, Mumbai entry, retail-first strategy, campaigns, and expansion plans.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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