Pepsi has announced the launch of Pepsi Football Nation, a global platform designed to bring football culture into everyday life from Rio de Janeiro to London.

To highlight the launch of the platform, the brand has also rolled out a film featuring footballers David Beckham, Vinicious Jr, Alexia Putellas, Florian Wirtz, and Lauren James.

Guided by one ambition: Pepsi Celebrates How Football Feels Around the World - the platform reflects that football is shaped as much by culture and connection as by performance.

From always-on digital and social content rooted in fan conversation, humour, and cultural relevance to anthem-led storytelling inspired by the chants and songs that are part of football culture, the platform highlights real fan voices through creator and influencer collaborations.

Eugene Willemsen, chief executive officer, international beverages, PepsiCo, said, "For more than five decades, Pepsi has been at the heart of global football culture, bringing the game beyond the pitch and into the worlds of music, entertainment and fandom. As football continues to grow and attract more diverse audiences, our opportunity is not only to show up in the sport, but to elevate the emotional energy that makes it unforgettable. Pepsi Football Nation is our next step: a platform that celebrates the passion, personality and shared experiences that unite fans everywhere. It reflects our commitment to driving cultural impact and creating deeper connections with consumers around the world.”