Sports marketing, 25 Jun 2026

Day three of Dalbir's diary at Cannes

25 Jun 2026 4:21 AM

Producer's Diary by Dalbir Singh: Cannes Lions day three

A familiar story for the industry at Cannes this year.
From left: Rei Inamoto, Judy John and David Lee

25 Jun 2026 3:17 AM

Cannes Lions 2026 : 'Most brands start an in-house agency for the wrong reasons'

Day three of the festival hosted a debate around if brands build in-house capabilities or rely on agency partners?
From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'

A panel on day three of the festival discussed how awareness campaigns often fail to create lasting change for women and girls in sport.
Leandro Barreto

25 Jun 2026 2:44 AM

Cannes Lions 2026: 'Marketers need to learn the difference between granting a voice and earning one'

Unilever's CMO Leandro Barreto explored how to build brands that people choose to carry forward long after a campaign ends.
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