Sports marketing, 18 Mar 2026

KL Rahul fronts Crocs' ‘Play Hard. Rest Easy.' campaign

18 Mar 2026 4:51 PM

Crocs taps KL Rahul to anchor ‘Play Hard. Rest Easy.'

Marks the first time an Indian athlete takes on the role of global brand ambassador for the footwear label.
The second set of jurors

18 Mar 2026 4:23 PM

Manifest Play: Second set of jurors

Winners will be revealed on 10 April through an event in Mumbai.
Adfest will be held between 19-21 March.

18 Mar 2026 4:14 PM

Adfest 2026: Five shortlists for India

Shortlists have been announced across nine categories.
From left: Anupama Ramaswamy, Sunder Balasubramanian, Tara Kapur, Karthik Srinivasan, Kalpesh Patankar, Harinder Singh Pelia

18 Mar 2026 1:44 PM

Good Ads Matter Awards 2026: Jury for 'Integrated' category revealed

The phase one deadline for the awards is 1 April 2026.
Whoppl was launched by Ramya Ramachandran in 2019

18 Mar 2026 12:09 PM

Think9 acquires Whoppl, launches Nova9 

Nova9 is positioned as a next-generation cultural intelligence and storytelling engine.
BHIM Payments app names MS Dhoni as brand ambassador

18 Mar 2026 11:26 AM

BHIM Payments app names MS Dhoni as brand ambassador

The association marks a strategic step in the app's next phase of growth focused on scale, inclusion, and long-term user confidence.
ASCI study finds Gen Alpha living in a seamless world of content and commerce

18 Mar 2026 11:05 AM

Gen Alpha vulnerable to 'narrative-driven brand messaging': ASCI study

Study calls for a principle-based, ecosystem-wide response to ensure a responsible approach to marketing to children under 15 years.
Left to right: Siddharth Jhawar, Abhishek Shetty, Deepak Gupta and Pratik V Udeshi.

18 Mar 2026 10:56 AM

ad:tech 2026: 'An incorrect 10-minute delivery is worse than a correct 12-minute one'

Panellists highlight how q-comm is evolving beyond speed into a high-intent, behaviour-driven ecosystem built on relevance and consistency.
Winners from the second edition of ad:tech

18 Mar 2026 10:51 AM

ad:tech Honours Awards: Winners announced

Laqshya Media and Mobavenue Media each won two Golds. Glad U Came, Paytm Ads, Publicis, Rediffusion, and VaynerMedia also won a Gold each.
India drops two positions to number four among the most-awarded countries for effectiveness

18 Mar 2026 10:31 AM

Warc Effective 100: Leo Mumbai is second among the most-awarded agencies for effectiveness globally

The Womb is the second-most awarded independent agency globally.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
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24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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