Think9, founded by Ashni and Avni Biyani and Santosh Desai, brand evangelist Santosh Desai, has acquired Whoppl, a creator and digital-first marketing company. 

With this acquisition, Nova9 has been launched, a specialised unit created to develop culture-driven storytelling systems for the attention economy.

Think9 owns brands like Superyou, Foodstories, Broadway and Goodbug, among others.

Whoppl was founded in 2019 by Ramya Ramachandran, who is also CEO of the company. It operates as a provider of content creation, influencer marketing, and social commerce solutions. 

Nova9 will combine creative direction, strategic planning, meme fluency, cinematic storytelling, platform-native expertise, and real-time data analytics to help brands operate as modern media companies. 

Santosh Desai, co-founder, Think9 Consumer Technologies, and CEO, Futurebrands India, said, “The launch of Nova9 marks a significant shift in how brands will approach digital marketing, moving beyond campaign-based communication toward culture-led narrative ecosystems that are native to platforms and communities.“

He added, “Nova9 will expand its capabilities by hiring across multiple disciplines, including cultural strategists, creative storytellers, meme and community specialists, platform-native content strategists, and AI data analysts focused on real-time cultural signals. The goal is to build a multidisciplinary team capable of decoding culture and translating it into high-impact brand narratives.”

Ramachandran said, “Over the past few years, we’ve seen a fundamental shift in how brands earn attention—moving from broadcasting messages to building stories that people want to engage with and co-create. At Whoppl, we built a creator-powered ecosystem designed for this new reality. Partnering with Think9 allows us to scale that vision exponentially. With Nova9, we are building a culture-first storytelling engine that enables brands to move at the speed of the internet—creating narratives that are not just seen, but shared, remixed, and lived.”

Nova9 will also work closely with The Foundery, Think9’s entrepreneurial platform, which brings together a network of founders, operators, and investors to build and scale new-age consumer brands.